CHEETOS CRUNCHY-VERSE
ROLE :: ANIMATION + LIGHTING + DESIGN
TOOLS :: CINEMA 4D + RedsHift + AFTER EFFECTS
FOR :: THE MILL >> CHEETOS
The purpose of this project was to light and animate a fifteen second spot for for Cheetos Crunchy. I used real world reference for the Cheetos and the bag. In order to get an accurate look for back lit Cheetos I held them up to a bright lamp and observed how the light passed through. The challenge of the project was in directing a massive swarm of thousands of cheetos in a smooth cohesive experience.
