C3 FUELS LOGO ANIMATION
ROLE :: DIRECTION + DESIGN + 3D MODELING + ANIMATION + COMPOSITING
TOOLS :: ILLUSTRATOR + CINEMA 4D+ PHYSICAL RENDER + AFTER EFFECTS
FOR :: C3 FUELS
The purpose of this project was to design and animate a logo treatment for C3 Fuels. The animation needed to be short and would have to play across various mediums from promotional online content to power point presentations. The challenge in this project was in creating something that is 'corporate' yet fresh and inspiring. Imagery would need to be carefully chosen in order to avoid references to oil spills or other negative association with fossil fuels. Animations and treatments would need to convey the power and the precision of the kind of specialized fuels that C3 Fuels markets in. The sound design was created Tommy Strauser.